With my primary focus on UX/UI strategy and design, I see this as being one of my biggest strengths. With my design foundation in brand design, I understand the business goals of a design brief, while providing clear direction and advocacy for an optimised user/customer-centric experience.

Having been involved in the design industry for over 15 years, the last 7 have been focused on understanding and applying user-centric rationale and methodology to optimise digital design systems and solutions. In my current role as Lead Designer, my management and oversight are primarily on the strategic design process. However, I have been involved in all stages of the strategic, design and development processes that combine to create a successful outcome.